Baseer Software Inc

As social commerce matures, its impact on retail sales is both profound and transformative, especially for Canadian businesses aiming to blend in-store and digital strategies for maximum growth. Let’s unpack the latest trends and practical takeaways to help retailers master this intersection of social media and commerce .​ Shopping Goes Social – What’s Driving the Shift? Instant Buying: Livestream shopping events on platforms like TikTok and Instagram allow real-time demonstrations and flash sales, creating excitement and urgency.​ Integrated AI: AI powers personalized product recommendations, dynamic pricing, and tailored experiences, boosting conversion rates and average order values.​ Shoppable Content: Every piece of content stories, videos, posts can now host embedded links, turning casual engagement into ready-to-buy action.​ How Social Commerce Boosts Retail Sales Faster Purchase Decisions: Shoppable social content shortens the buying journey from discovery to checkout. Communit...

Introduction In Canadian retail, the word “omnichannel” has become synonymous with the future of shopping experiences. Brands are racing to blend online and offline channels, building what’s called a unified commerce experience. As more shoppers expect to browse online, pick up in-store, and receive personalized marketing everywhere they go, the demand for seamless, connected touchpoints is at an all-time high. Retailers ignoring this trend risk losing ground to forward-thinking competitors embracing digital transformation in retail. Why Omnichannel Retail is Defining Canada’s Shopping Culture Canada’s shoppers crave convenience, with over 70% now using multiple sales channels before making a purchase. This isn’t just about offering e-commerce alongside physical stores; it’s about creating a fluid journey across a website, mobile app, social media, and brick-and-mortar locations. Tapping into this, Canadian businesses leverage real-time inventory displays, buy-online-pick-up-in-store ...